{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"169. Growth Audience Targeting with Crystal Foote at Digital Culture Group","description":"Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey\u2014from finding inspiration to taking action\u2014and how she\u2019s helping brands reach diverse audiences in a meaningful way.   We dive into why understanding different audience segments is key and why one-size-fits-all marketing just doesn\u2019t cut it. Crystal and I chat about using AI and automation to improve targeting while avoiding the pitfalls of oversimplifying audiences. Plus, we explore the impact of smart audio advertising and how it helps brands speak to multicultural households in a more personal way.   We also get real about rejection and resilience in marketing. Crystal shares her take on staying strong, showing proof of your work, and bouncing back from setbacks. We touch on why diversity and representation matter\u2014not just in advertising but in education too\u2014and how seeing yourself in stories can be life-changing.   Crystal\u2019s passion and dedication to inclusivity shine through in this episode, making it a must-listen for anyone looking to grow their audience with authenticity and impact. Tune in for great insights, inspiring stories, and practical takeaways to transform your marketing approach! Sign up to our next FREE workshop on March 27th: https:\/\/www.heleneparker.com\/freeworkshop    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency\u00ae program (https:\/\/reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders (https:\/\/www.heleneparker.com\/workshop\/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  \ud83c\udf1fRequest a sample training roadmap\u2757\ufe0f  Hybrid model where we activate and we train   Interested in training?  Book a Free Call (https:\/\/www.heleneparker.com\/contact\/) Timestamp: (00:03) - Empowering Growth Audience Targeting Strategies (10:11) - Diversifying Audience Targeting Strategies (17:39) - Enhancing Audience Insight and Engagement (23:21) - Optimizing Audience Insight and Engagement (33:48) - Overcoming Rejection and Finding Resilience (41:36) - Inspiring Diversity and Encouragement   Meet Our Guest: Crystal Foote https:\/\/www.linkedin.com\/in\/crystal-foote\/  https:\/\/www.digitalculture.group\/  Meet The Team: H\u00e9l\u00e8ne Parker - Chief Programmatic Coach Helene Parker Consulting LLC https:\/\/www.heleneparker.com\/    Programmatic Media Experts | LinkedIn https:\/\/www.linkedin.com\/in\/helene-parker\/      Learn Programmatic  As a TEAM: https:\/\/www.heleneparker.com\/workshop\/  As a Programmatic Ninja: https:\/\/www.heleneparker.com\/course\/  Programmatic Coaching Newsletter: https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=6881736433963474944    Programmatic Digest  Youtube | LinkedIn  https:\/\/www.linkedin.com\/company\/programmatic-digest-podcast https:\/\/www.youtube.com\/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes | LinkedIn https:\/\/www.linkedin.com\/in\/manuela-cortes-\/  Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here: programmaticdigest14822.ac-page.com\/membershipwaitlist Join our next training program by signing up to our waitlist below: https:\/\/programmaticdigest14822.ac-page.com\/live-training-waitlist?test=true  ","author_name":"Programmatic Digest","author_url":"http:\/\/programmaticdigest.com","html":"