{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 232: Creating a Health-Conscious Non-Alcoholic Beverage with George Youmans of HiYo","description":"\ud83d\udcccMake sure to check out HiYo https:\/\/drinkhiyo.com\/ Hiyo's mindful social tonics are mindfully crafted with organic adaptogens, natural nootropics, and functional botanicals to be the better-than-alcohol alternative \ud83d\udc49In this episode of Drama Free Healthy Living, host Jess Cording speaks with George Youmans, co-founder of HiYo, a non-alcoholic beverage company. George shares the origin story of HiYo, which was inspired by personal family struggles with alcohol-related issues and the lack of satisfying non-alcoholic alternatives.  They delve into the journey from concept to market, discussing the challenges of creating a delicious, functional drink packed with adaptogens, seeking funding, and overcoming production hurdles.  George also sheds light on the societal shift towards reduced alcohol consumption, the financial complexities of producing non-alcoholic beverages, and the importance of a supportive community in entrepreneurship.  With insights on maintaining balance and healthy living, this episode offers an inspiring look at innovation in the wellness industry.  \ud83d\udd8b\ufe0f Some key points&amp;nbsp; (00:00) Introduction to the Podcast (00:38) Meet George Yeomans: Co-Founder of Hyo (03:23) The Origin Story of Hyo (07:40) Challenges and Triumphs in Product Development (13:15) Raising Funds and Market Reception (22:31) Personal Reflections on Drinking Less (28:07) Exploring Hyo's Product Line (36:41) Industry Trends and Future Plans (40:33) Final Thoughts and Farewell  \ud83c\udf0e Connect with George Youmans LinkedIN https:\/\/www.linkedin.com\/in\/george-youmans-43428052  \ud83c\udfa4 Podcast post-production by Seamless Multimedia  &amp;nbsp; YouTube Link: https:\/\/youtu.be\/AQ9C5rFXUdE&amp;nbsp; If you like what you hear, leave a 5-star review on apple podcasts  HERE. Connect with me on IG &amp;nbsp;@jesscording ","author_name":"Drama-Free Healthy Living With Jess Cording","author_url":"http:\/\/drama-free-healthy-living-jess-cording.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35541290\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/185335735"}