{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The rise of UX writing in India (Sidika Sehgal)","description":"Listen on: Apple Podcasts | Spotify Do you enjoy the podcast? Please leave a review! Get 20% off courses and workshops at UX Content Collective. Just use the code PODCAST20 at checkout.  The rise of UX writing in India UX writing is still a young discipline in India, but it\u2019s growing\u2014fast. In this episode, Sidika Sehgal shares what\u2019s happening on the ground: the demand for UX writers, why hiring is so challenging, and how localization is reshaping product experiences in one of the world\u2019s most diverse markets. Sidika, a content designer at Rubrik, has seen the industry evolve over the past few years. She explains why tech investment in India is booming, what\u2019s still holding UX writing back, and why the lack of senior UX writers is creating an uphill battle for many in the field. From the challenges of hiring UX writers in India to the unique role language and localization play in product design, this conversation dives deep into the realities of being a UX writer in an emerging market.  What we talked about: \u2705 The rise of UX writing in India and why the field is growing fast \u2705 How India\u2019s tech industry is shifting from outsourcing to full-scale product teams \u2705 The biggest challenges for hiring UX writers in India \u2705 Why UX writing salaries are finally catching up to product design salaries \u2705 The role of localization\u2014why Indian products often use a mix of English + regional languages \u2705 The unique UX challenges in India, from smartphone adoption to non-intuitive UI patterns \u2705 How UX writers in India are figuring things out without senior mentors \u2705 The lack of specialization\u2014why India doesn\u2019t yet have growth writers, conversation designers, or accessibility specialists \u2705 Why companies need to hire for potential, not just experience \u2705 The future of UX writing in India\u2014what\u2019s needed for it to grow  Where to find Sidika: \ud83d\udcd6 Sidika\u2019s article on UX Writing in India \ud83d\udcd6 Sidika on LinkedIn \ud83d\udcd6 UX Content Collective \u2013 Courses &amp;amp; Workshops Enjoying the podcast? \ud83d\udc49 Leave a review and share this episode with your network! Get 20% off UX Content Collective courses with code PODCAST20. ","author_name":"Writers of Silicon Valley","author_url":"http:\/\/www.writersofsiliconvalley.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35454195\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/185055200"}