{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Build, Measure, Learn \u2013 isn\u2019t just throwing things against the wall to see if they work","description":"I am always surprised when critics complain that the Lean Startup&amp;rsquo;s Build, Measure, Learn approach is nothing more than &amp;ldquo;throwing incomplete products out of the building to see if they work.&amp;rdquo; Unfortunately the Build, Measure, Learn diagram is the cause of that confusion. At first glance it seems like a fire-ready-aim process.It&amp;rsquo;s time to update Build, Measure, Learn to what we now know is the best way to build Lean startups.&amp;nbsp;Here&amp;rsquo;s how.","author_name":"Customer Development for Startups","author_url":"http:\/\/clearshore.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/3542886\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/3542886"}