{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Bill Shufelt: Building Athletic Brewing &amp; a Non-Alcoholic Beer Boom (Ep 331)","description":"Meet Bill Shufelt, the visionary co-founder of Athletic Brewing, who transformed a simple \u201cWhy Not Now?\u201d moment into a game-changing movement in the beverage industry. Bill shares his incredible journey of leaving a stable hedge fund career to create a non-alcoholic beer brand that\u2019s now leading a cultural shift toward mindful drinking. &amp;nbsp; In this episode, you\u2019ll hear about a pivotal dinner conversation with his wife that sparked Bill\u2019s bold leap into entrepreneurship, the personal transformation that fueled his passion for moderation, and how he built a brand that\u2019s not just about great beer but about impact, community, and purpose. &amp;nbsp; Amy Jo and Bill dive deep into the mindset behind disrupting a centuries-old industry, the power of consistency over chaos, and how sticking to his \u201cslow and steady\u201d approach led Athletic Brewing to become a #1 selling beer. These tips alone are a must-have for entrepreneurs. &amp;nbsp; From navigating investor rejections to becoming a B Corp with a mission, Bill\u2019s story is a masterclass in purpose-driven leadership. Whether you\u2019re an aspiring entrepreneur, a fan of Athletic Brewing, or simply love a great underdog success story, this conversation is packed with lessons on passion, patience, and the power of asking, \u201cWhy Not Now?\u201d. &amp;nbsp; Learn more about Bill and Athletic Brewing: https:\/\/athleticbrewing.com\/ &amp;nbsp; Get Amy Jo\u2019s newsletter:&amp;nbsp;http:\/\/amyjomartin.com\/newsletter Watch Amy Jo's Speaking Reel:&amp;nbsp;http:\/\/amyjomartin.com\/speaking Learn more about Renegade:&amp;nbsp;http:\/\/www.renegade.global\/ Learn more about the Renegade Accelerator:&amp;nbsp;http:\/\/www.renegadeaccelerator.com Follow Amy Jo\u2026 Instagram:&amp;nbsp;http:\/\/www.instagram.com\/amyjomartin\/ X\/Twitter:&amp;nbsp;http:\/\/twitter.com\/amyjomartin Facebook:&amp;nbsp;http:\/\/www.facebook.com\/AmyJoMartin\/ YouTube:&amp;nbsp;http:\/\/www.youtube.com\/@AmyJoMartinRenegade Why Not Now? Instagram:&amp;nbsp;http:\/\/www.instagram.com\/whynotnow\/ Buy Amy Jo\u2019s book:&amp;nbsp;http:\/\/amyjomartin.com\/book Follow Renegade Global:&amp;nbsp;http:\/\/www.instagram.com\/renegade_global ","author_name":"Why Not Now? with Amy Jo Martin","author_url":"http:\/\/amyjomartin.com\/whynotnow\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35366750\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/35366750"}