{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Podcasting is the Ultimate Marketing Tool for Business Growth with Jamie Kennedy!","description":"Did you know that compared to social media platforms, podcasts are a powerful tool to rope in a dedicated audience? The average listener will give a brand-new podcast they\u2019ve never heard before anywhere from five to fifteen minutes to decide whether the podcast is worth listening to. Compare that to the two seconds that it takes to scroll through an Instagram feed!&amp;nbsp; In this episode of Health Coach Academy, we\u2019re talking to&amp;nbsp; Brave Moon Podcasts\u2019 Podcast Producer Jamie Kennedy to shed light on the power of podcasting as an effective marketing tool to grow your business!&amp;nbsp; Notable Quotes&amp;nbsp; \u201cThat\u2019s what I really love about podcasting, and that\u2019s ultimately why I became so passionate about it, is that it\u2019s allowing us to have deeper conversations about things that matter most.\u201d - Jamie Kennedy &amp;nbsp; In this Episode of Health Coach Academy   Omar introduces the episode\u2019s guest, Jamie Kennedy (01:30)&amp;nbsp;   Jamie Kennedy\u2019s origin story and how she ended up in the podcast space (03:39)&amp;nbsp;   Podcasting statistics: you only need 21 episodes (05:40)&amp;nbsp;   The contrast between social media and podcasts (06:35)&amp;nbsp;   The power of podcasting as a marketing outlet (08:30)&amp;nbsp;   The biggest thing to consider when starting a podcast (11:20)&amp;nbsp;   Niching down to become ruthlessly specific (13:50)&amp;nbsp;   Aligning contents\u2019 goals with their content (16:06)&amp;nbsp;   The value of having a lead magnet to collect emails (17:22)&amp;nbsp;   What stops podcasters from getting to 21 episodes (19:24)&amp;nbsp;   A long-time listener who never left a review (22:28)&amp;nbsp;   Why people don\u2019t leave reviews (23:17)&amp;nbsp;   Podcast analytics: look at the consumption rate, not the download count (25:03)&amp;nbsp;   Increasing podcast downloads by including show notes (29:50)&amp;nbsp;   Which platforms to upload podcasts (31:44)   Putting the show notes in the episode description (33:12)&amp;nbsp;   Utilizing targeted ads in podcasts (36:57)&amp;nbsp;   Where to find and keep up with Jamie Kennedy (41:37)&amp;nbsp;   Relevant Links&amp;nbsp; Jamie Kennedy LinkedIn Brave Moon Podcasts \u2013 Website | LinkedIn | Facebook | Instagram Brave Moon Podcasts Contact  Brave Moon Podcasts: FREE Niche Brainstorming Sheet&amp;nbsp; &amp;nbsp; Don\u2019t forget to check out!  The Art of Sugar-free Cooking: Recipes for Healthy Living by Omar Cumberbatch&amp;nbsp; Enjoyed this podcast? Picked up a lot of helpful tips and tricks to make your weight loss journey more fun and enjoyable? Hop on to  iTunes for more episodes!&amp;nbsp; &amp;nbsp; ","author_name":"Health Coach Academy","author_url":"http:\/\/www.omarcumberbatch.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35336420\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/184718955"}