{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"S08 E02: Building Smile Stories","description":"After graduating in 2012,&amp;nbsp;Gareth Edwards&amp;nbsp;spent the first 5 years of his dental career by treating patients in Middleton, North Manchester. He then embarked on an 18-month journey through Asia and South America, dedicating time not only to traveling but also to reading a diverse range of books.  In 2019, Gareth returned to Bournemouth, his hometown, and formed a partnership with&amp;nbsp;Zak Kara. Sharing similar philosophies about dentistry and business, they initially took over a three-surgery practice. However, they quickly outgrew it and moved into a larger, purpose-built clinic, giving birth to&amp;nbsp;Smile Stories. Their philosophy was centered around creating an experience &quot;nothing like your old dentist.&quot;  Gareth generously shares here the secrets that make Smile Stories a success.  In this podcast, you'll discover:     How Smile Stories has become a unique dental practice by fostering lifelong patient relationships, incorporating innovative design, and utilising comprehensive digital dentistry. You'll also learn about their ideal client;   Their inspiration from outside the dental field and various examples of where they gain this insight;   The creation of a work environment where team members are eager to come to work, engaging every team member in each stage of the patient journey with their &quot;Triangle formula&quot;;   Gareth and Zak's calculated approach to risk, enabling rapid growth and expansion;   Their strategies for marketing, enhancing patient experiences, and cultivating a strong team culture that resulted in 571 five-star Google reviews. You'll learn their &quot;Peak End Rule&quot;, identifying the optimal time and method for requesting reviews.   Examples of how they surprise and delight patients, including team celebrations at the end of treatments;   Personalised marketing approaches for each new patient, sending tailored marketing messages that cater to the individual needs and desires of the patient.     And much more! ","author_name":"Two Reds are Better than One","author_url":"http:\/\/tworeds.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35326350\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/96000d\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/35326350"}