{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Greatest Advantages of Building an In-House Marketing Team with Kasper Sierslev","description":"Join John Golden in an engaging discussion with Kasper, founder of a company specializing in building in-house marketing capabilities. They dive deep into the advantages of in-house marketing over traditional agencies, including enhanced brand consistency and agility. Kasper outlines actionable steps for assessing spending, defining key roles, and establishing a clear brand voice. The episode highlights the role of AI in streamlining marketing tasks and optimizing campaigns. For businesses ready to transition to an in-house model, this episode offers valuable insights and strategies to enhance marketing. ","author_name":"Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp; More.","author_url":"https:\/\/www.salespop.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/35287450\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/35287450"}