{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Tonal - Troy Taylor","description":"Today on Startup to Storefront, we\u2019re sitting down with Troy Taylor, a globally recognized leader in human performance and innovation. With a career spanning seven Olympic Games, Troy has worked with over 500 Olympians and 50 Olympic medalists, helping athletes reach peak performance on the world\u2019s biggest stage. As the former High Performance Director at U.S. Ski & Snowboard, he played a pivotal role in securing 15 Olympic medals\u2014including seven gold\u2014at the 2018 PyeongChang Games. Now, as the Senior Director of Performance & Innovation at Tonal, Troy is bringing his expertise to the world of connected fitness. Tonal, the pioneer behind the world\u2019s smartest strength training system, is redefining how people train by combining revolutionary digital weight technology with AI-powered coaching. From strength training and HIIT to mobility and recovery, Tonal adapts to each user\u2019s needs, helping them break through plateaus and reach their full potential. On this week's episode, you\u2019ll learn:  Why most fitness apps fail\u2014and the science behind keeping people engaged in long-term fitness  The shocking reason 90% of people quit the gym\u2014and how technology is changing the way we approach strength training  Everything you need to know about Tonal\u2014from its game-changing features to cost, installation, and whether it\u2019s worth the investment Get ready for an episode packed with expert insights, industry secrets, and a deep dive into the future of fitness.   ","author_name":"Startup to Storefront","author_url":"https:\/\/www.startuptostorefront.com\/","html":"