{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"226: Font psychology and how to write a brief like Charli XCX","description":"School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith   In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government\u2019s next move will mean for the app. Imogen takes us through a Deep Dive into the psychology behind fonts and how they make you feel. Finally, the team raves about the viral marketing phenomenon that is Charlie XCX\u2019s brand BRAT, and how to create a marketing brief like Charlie XCX.           What does Trump\u2019s executive order mean for TikTok and who might buy it?         The psychology of fonts: how fonts make you feel         Charlie XCX\u2019s brief for BRAT vs how a marketer would write it   Got more questions for Charlie and the team? You can ask them via the following: \u00b7       Email: smc@imageseven.com.au \u00b7       Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https:\/\/www.imageseven.com.au\/work-with-us\/ ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"