{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"E115: Natalie Doyle Oldfield: Building \u201cTrust Equity\u201d will Turbocharge Your Business Growth","description":"This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust. Natalie introduces her latest book, Trusted: The Proven Path to Customer Loyalty and Business Growth, and shares practical advice for businesses to strengthen their relationships with customers and employees. The conversation underscores the critical role trust plays in achieving long-term business success and offers actionable steps for company leaders to measure and improve their trust equity. Lastly, they touch upon the significance of self-improvement and continuous learning, recommending books like Atomic Habits by James Clear.   Topics Include: Understanding Trust and Its Impact Addressing Trust Issues in Business Breaking Down The Trust Equity Index Investigating Trusted Companies Secrets Examining Natalie\u2019s New Book Trusted   Natalie\u2019s Book Recommendation:  Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones   Connect with Natalie:  Website Book LinkedIn  YouTube X   Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger\u2019s Book: An Insider\u2019s Guide to Business: Secrets From an Entrepreneur\u2019s Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsors: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing, with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you\u2019re looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers. Produced By: Social Chameleon ","author_name":"ThriveMore with Roger Martin: Business, Health, & Wealth","author_url":"https:\/\/sites.libsyn.com\/468921","html":"