{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo","description":"In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Group, and Amerant Bank. Lisa's journey from a low-level salesperson to a top executive is inspiring. Her latest book is Making Waves: A Woman\u2019s Rise to the Top Using Smarts, Heart, and Courage. We covered a wide range of topics including the resurgence of the cruise industry post-pandemic, the innovative use of technology onboard, and her unique leadership philosophy. Key Takeaways:  Technology-Driven Customer Experience: Lisa highlighted how the cruise industry is leveraging technology to enhance customer experiences, making everything from booking to onboard interactions more seamless and efficient. Celebrity Cruises, for instance, introduced stateroom automation\u2014allowing guests to control their environment with just a touch of a button. Inclusive Pricing Strategies: We discussed the evolution of cruise pricing, moving towards comprehensive packages that reduce the &quot;pain of paying.&quot; Lisa emphasized that offering choices\u2014whether all-inclusive packages or \u00e0 la carte options\u2014caters to the diverse needs of customers, providing a more tailored and satisfying experience. Leadership and Trust: Lisa shared valuable insights into building trust and credibility within an organization. From admitting her own limitations and asking for help, to fostering a team-oriented culture, her leadership approach is all about honest communication and mutual respect.  Show notes, video, resources: https:\/\/www.rogerdooley.com\/lisa-lutoff-perlo\/ ","author_name":"Brainfluence","author_url":"http:\/\/www.RogerDooley.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/34742590\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/34742590"}