{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"# 43 - Jeppe &amp; Martin: The Promised Brand - why branding matters with Mats Urde, Brand Orientation","description":"Just before Christmas, Jeppe and Martin had the pleasure of inviting Brand Strategy Consultant, Mats Urde, into the podcast studio. Mats shares his journey from case-based teaching to consulting and the development of his framework in his book &quot;The Brand Matrix.&quot; They discuss the importance of aligning internal culture with external promises, how to manage corporate branding transformations, and the pitfalls of neglecting your organization's identity.&amp;nbsp; With engaging stories, from building sustainable brands to a passion for Icelandic horses - this is an episode you don't want to miss. &amp;nbsp; We hope you enjoy today's episode! ","author_name":"The Growth Agenda - Sales &amp; Marketing Podcast","author_url":"https:\/\/www.kvadrant.dk\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/34724465\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/183073535"}