{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Priced to Perform: Effective Pricing Strategies for Shop Owners with Bogi Lateiner","description":"On today\u2019s episode of The Brake Room, host Lucinda is joined for a second time by Bogi Lateiner, Auto Technician and Owner of Girl Gang Garage. The two chat about how shop owners can maintain effective pricing strategies, the best ways to track and improve profitability, as well as Bogi\u2019s thoughts on how to properly communicate and justify pricing to customers. Tune in now! Show notes: 00:00 - Introduction to Bogi Lateiner 00:55 - How to analyze profitability of different areas of the shop and how to improve that profitability 6:20 - How to properly communicate pricing to customers 9:30 - How often should shop owners be reviewing their pricing? 17:05 - How to properly price complex jobs 31:10 - Bogi\u2019s final thoughts on pricing strategies FIND BOGI LATEINER ON: Website: https:\/\/www.bogisgarage.com\/ Instagram: https:\/\/www.instagram.com\/bogisgarage\/?hl=en Podcast: https:\/\/www.instagram.com\/withhertwohands\/?hl=en FIND SHOPPROS ON: Website: www.shoppros.com\/ Facebook: www.facebook.com\/shoppros1 Instagram: www.instagram.com\/shopprosco\/ LinkedIn: www.linkedin.com\/company\/shoppros ","author_name":"The Brake Room","author_url":"https:\/\/shoppros.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/34580655\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/182660575"}