{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"146: Crystal Ball + Easing Anxieties with Christina Brady","description":"Crystal Balls for Sales: Predicting Success with Luster In a world where every conversation feels like an episode of "Survivor," wouldn\u2019t it be nice to have a crystal ball? Enter Luster, the game-changing platform that\u2019s part AI, part magical sales genie, and fully committed to taking the anxiety out of closing deals. Christina Brady, the brainchild behind this innovation, joined Adam Snider for a lickety-split chinwag which was as enlightening as it was entertaining.  We purposefully left the sound shenanigans of our TOTALITY 2024 permeating the few minutes together, in hopes you'll subliminally be piqued to join us in 2025.  Diabolical, we know.     Shiny Beginnings Kicking off with the intrigue of human error, Christina explains the essence behind Luster. It\u2019s named after that inevitable sparkle in the "eye of a master"... someone who knows their stuff, radiates confidence, and leaves us all going, "Wow, tell me more!" Luster is all about practice, yet...  it's not your basic, slapdash run-through. It\u2019s an AI-powered platform that maps out your skills, predicts the gnarly wee mistakes ya might make on that all-important sales call, and helps you sidestep them with precision, and your own uniqueness.    Inside the Crystal Ball Adam, ever amazed, queries the spooky accuracy of Luster\u2019s predictive charms. Christina paints a picture: imagine a prospecting call, an intricate dance of rapport building and masterful closing. Luster\u2019s AI learns from your past faux pas and preps you to iron out those kinks before your next call. It knows what\u2019s tripping you up\u2014be it price discussions or battling objections\u2014before you even lul your customer to sleep with the dreaded "uhm\u2026."   Totality Tales The conversation swirled into the exciting atmosphere of our Totality 2024 Workshop Conference, where Christina, Knighted Queen of the speaker circuit, was gathering intel and racking up frequent flyer points. Amidst a sea of innovators and Rebels, she\u2019s a breath of fresh air. Her mission? Seek out those subversive superstars breaking the mold. After all, looking like the typical SaaS founder? Tiresome. Instead, be the cheeky, quirky disruptor.   Sales, Sins, and Surprises Adam continues peeling back the layers, searching for the core wisdom of sales blunders. Christina hits him with the hard truth\u2014all conversations shouldn\u2019t be opportunities to sell. Shocking, right?! It\u2019s the age-old "Always Be Closing" that's got the boot for a curtsy to curiosity. The modern sales Superhero listens, leads with empathy, and lets go of that desperate urge to cling to their quotas like a lifeboat. Creating experiences is the lighthouse Rebels steer towards.   Adam had his "eureka" moment\u2014sales isn't supposed to be about manipulation or pushy tactics reminiscent of sleazy movie plots. It\u2019s about connection; it\u2019s about genuine curiosity. Cue Ted Lasso "be curious, less judgmental."  Adam\u2019s right there with her, reminiscing about those moments of post-call regret we all know too well. But Luster is here to save the day, swapping facepalming frustration with opportunities for authentic connection.     Preparing for the Spotlight As the finale draws near, Christina teases an exciting, mysterious adventure she\u2019s ready to unveil with Luster. Adam\u2019s keen, but the curtain stays closed a little longer. No spoilers here, folks! In the end, it's all about the journey of growth, empathy, and a dash of tech-powered wizardry. Luster lights up the path for professionals to shift from regretful reflection to prolific performance. So, next time you face a sales canyon, just peer into Luster\u2019s crystal ball and glide over obstacles like never before... cuz remember Rebels, "Legends never die."  ","author_name":"Selling Local: Stories | Tips | Service","author_url":"http:\/\/copierwarrior.libsyn.com\/website","html":"