{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"MB 044: Fundraising Magic Shows with John Kaplan","description":"John Kaplan has been touring Canada for 35 years riding on the back of the fundraising needs of schools and community groups. These groups get a  fun way to raise their much needed funds and John gets to sell his family show at corporate rates to a market used to budgeting lower fees. Maybe this win \/ win business model will appeal to you.\r\nIn This Episode We Discuss:\r\n\r\nUnderstanding the old tele marketing approach to promoting fund raising shows to better understand why there are better ways to approach this market.\r\nUnderstand the apprenticeship system that can exist in magic\r\nWhat sort of show do you need to enter the fundraising market?\r\nDo your need to tour a show? or can you make this work for you locally?\r\nHow to get into doing fundraising events\r\nWhat different ways are there to financially structure fundraising events\r\nWhat is the market for fundraisers?\r\nWhat are the methods that best reach this market?\r\nWho is your competition?\r\nWhat options to you give your clients to raise money?\r\nHow do you create a compelling reason for your potential clients to book you.\r\nHow to brand yourself in the fundraising market\r\nWhat do you need to bring for the event.\r\nWhat do you provide to clients to help them market and raise money\r\nWhy testimonials are so important\r\nWhat paperwork is required & how do you manage it\r\nThe importance of auto responders\r\n","author_name":"Magician Business Podcast","author_url":"https:\/\/magicianbusiness.com","html":"