{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 47: The Psychology of Pricing","description":"The brain works in mysterious ways and can influence our perception of pricing. Using the psychology of pricing principles taught by Nick Kolenda, there are a few practical ways you can help ease customers in the buying process. In this episode, I talk about pricing psychology and share a few tips that you can implement in your business to use this as a part of your pricing strategy.&amp;nbsp; I discuss:   Where I learned about pricing psychology and what it is   Practical pricing psychology examples   Tips for using the psychology of pricing   &amp;nbsp; Resources from this episode: Episode 46: The Mindset Shift You Need to Raise Your Prices NickKolenda.com ","author_name":"Mind Your OT Business","author_url":"https:\/\/www.therapyinthegreatoutdoors.com\/podcasts\/mind-your-ot-business","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/34353480\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/182126095"}