{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Does Your Website Messaging Really Matter if No One Reads Anymore? (Hint: Yes, It Does)","description":"You\u2019ve probably heard it before: \u201cNo one reads anymore.\u201d But here\u2019s the truth: people DO still read \u2014 just not boring, cluttered copy that doesn\u2019t speak to them. &amp;nbsp; In this week\u2019s podcast episode, I\u2019m busting the myth that website messaging doesn\u2019t matter. In fact, your website copy is one of the most powerful tools you have to connect with your audience, showcase your expertise, and inspire action. &amp;nbsp; Here\u2019s a sneak peek of what I cover in the episode:   Why people still read (and what makes them stop).   The crucial role headlines play in grabbing attention.   How to structure your copy to engage skimmers and readers alike.   The secret sauce to making your brand messaging irresistible.   If you\u2019re a service-based business owner \u2014 whether you\u2019re a travel advisor, designer, coach, or beyond \u2014 this episode will help you rethink how you approach your website copy and give you actionable tips to make it work harder for your business. ","author_name":"Align &amp; Amplify Podcast","author_url":"http:\/\/createdestiny.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/34347385\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/008f96\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/34347385"}