{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Rock &amp; Radio","description":"Max Schaeffer is an&amp;nbsp;Iowa Rock \u2018n Roll Hall of Fame Inductee jamming on a new kind of mic. EP79 features a friend and professional conversationalist sharing insight from 40+ years in radio! This influencer is also an award-winning theatrical director, actor, and producer. Ben and Maxwell discuss timely vs. evergreen content, regulations of radio, metrics that matter vs. opinions of estimates, and curating&amp;nbsp;dollowers beyond passive followers. After the break, we explore how to lead by doing, radical ways for radio to remain relevant, and then Max... as he's done so many times, in so many ways, closes things down in style.  BONUS MATERIALS Maxwell's Iowa CoffeeCast https:\/\/BenMcDougal.com\/content-creation http:\/\/Rock-Radio.YouDontNeedThisPodcast.com EP48 \u2013 Consistency Counts&amp;nbsp;\ud83c\udf99\ufe0f Michael Libbie EP59 \u2013 Agents of Change \ud83c\udf99\ufe0f Amner Martinez EP69 \u2013 Generative Humans&amp;nbsp;\ud83c\udf99\ufe0f Chris Snider http:\/\/YouDontNeedThisPodcast.com http:\/\/CollectorHardbackEdition.com http:\/\/BENBOT.ai ","author_name":"You Don't Need This Podcast","author_url":"http:\/\/YouDontNeedThisPodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/34335505\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/182086055"}