{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"165 Why clients expect you to deliver magic in your services (and how you can create a magical experience realistically)","description":"Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain. But your story doesn\u2019t have a wizard or fairy godmother or magician. And you probably know the reason: Your story doesn\u2019t promise magic. But sometimes clients expect magic and you have to correct them, This episode looks at 3 reasons clients falsely expect magic.  But can you make magic happen for your clients? We also look at 3 ways that you can offer magic solutions\u2013legitimately. Well, you're not a magician but you *appear* to be making magic.  What you\u2019ll learn in this episode: 3 types of magic your clients may expect Why Cinderella and the Wizard of Oz do not help you write marketing stories 3 things you can do that make the client think there\u2019s magic    FREE: Learn about archetypes and discover your own archetype. Click here. I have a book coming out in January 2025 that explains the process of branding for small business, including how to use the archetypes. You can sign up here. You'll be notified upon delivery.  ","author_name":"Strategic Storytelling","author_url":"http:\/\/CathyGoodwin.com","html":"