{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"225: Managing your digital reputation, an AI Granbot and that Jaguar ad","description":"  School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn   In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers\u2019 purchasing decisions. In an extended Rants and Raves, Jaguar\u2019s controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about \u2018Daisy\u2019, an AI \u2018Granbot\u2019 designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources.          The impact of online reviews on consumers\u2019 purchasing decisions: evidence from an eye-tracking study         The Jaguar rebrand is already the most divisive of 2024         Jaguar ad \u2013 Copy Nothing         Meet Daisy, the granbot designed to combat scams Got more questions for Charlie and the team? You can ask them via the following:         Email: smc@imageseven.com.au         Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https:\/\/www.imageseven.com.au\/work-with-us\/ ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"