{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#387 - Branding, Light Sabers, and Product Development","description":"  In this podcast episode, we have the branding expert Ian Peterman who shares his insights on brand development and the unique case study of one of his clients, a company that produces light sabers. (geeks me out)   Ian discussed the importance of branding in creating a strong identity for a business, how to effectively develop a brand that resonates with customers, and how to incorporate elements of popular culture, like light sabers, into branding strategies.&amp;nbsp;   I hope you all gain valuable knowledge on the power of branding and how it can help businesses stand out in a crowded marketplace.   In This Episode:   [00:15] Introducing Ian Peterman   [03:35] Back story of how Ian got into branding.   [06:40] Learning computer aided design programs   [08:00] The designing process.   [16:00] Star Wars and stuffs   [24:00] Step by step through branding   [34:40] Trademark, Intellectual Property   &amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;   Guest Links and References:   Website\/Podcast: https:\/\/petermanfirm.com\/   Linkedin : https:\/\/www.linkedin.com\/in\/ianpeterman\/   Youtube : https:\/\/www.youtube.com\/c\/ConsciousDesign\/  &amp;nbsp;   Book Reference:   Lord of The Rings by JRR Tolkien  &amp;nbsp;   Links and References:   Wizards of Amazon:  https:\/\/www.wizardsofecom.com\/   Wizards of Amazon Courses:  www.wizardsofecom.com\/academy   Wizards of Amazon Meetup:  https:\/\/www.meetup.com\/South-Florida-FBA\/   Wizards of Amazon on Facebook:  https:\/\/www.facebook.com\/groups\/WizardsofAmazon\/  Wizards of Amazon on Instagram:  https:\/\/www.instagram.com\/wizardsofecom\/ ","author_name":"Wizards of Ecom","author_url":"https:\/\/www.wizardsofecom.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33991962\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/181277422"}