{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"128: Authentic Advertising with Kwadwo","description":"In this episode of The Authentic Brand Builders Podcast, I sit down with Kwadwo, a skilled Meta ads expert, to explore what it truly takes to create successful, authentic Facebook and Instagram ad campaigns.  Together, we take a deep dive into strategies to approach Facebook and Instagram ads with patience and authenticity, even in today\u2019s landscape where people are more skeptical than ever about advertising.  We talk about everything from optimizing ad funnels and the timing of your first ad to creating scalable campaigns that build real trust with your audience. Inside today\u2019s episode of the Authentic Brand Builders podcast, we\u2019ll dive into: How ads amplify your brand and when to get started with ad campaigns after your organic strategy has been proven. The importance of testing your ads, from ad copy to visuals, testing each element can help keep costs down while improving performance and targeting. How to focus on genuine, trust-building ads that don\u2019t just sell but also engage and educate your audience during a time when audiences are more cautious.   ","author_name":"Authentic Brand Builders Podcast","author_url":"http:\/\/brandmerry.com","html":"