{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Reclaiming Your Time with Conrad Ruiz","description":"Brian Thompson chats with Conrad Ruiz, the founder and CEO of Well Aware, a company dedicated to helping business owners reclaim their time. With a background in biomedical engineering and consulting, Conrad blends technical insight with an entrepreneurial spirit to help business owners simplify complex operations and master time management. He shares his personal journey into entrepreneurship, which started with a medical crisis, and offers practical advice on creating efficient systems and finding balance in business. Episode Highlights Mission-driven businesses start with why. For Conrad, a mission-driven business emphasizes the "why" behind the work. Once a business has a clear sense of its \u201cwhy,\u201d it can use its resources \u2014 time, money, and systems \u2014 toward fulfilling that mission. \u201cBeing a mission-driven business is recognizing wholeheartedly why you\u2019re doing what you\u2019re doing and what that impact is for,\u201d Conrad said. Your why is your compass. Conrad explained that having a clear \u201cwhy\u201d is like having a compass to direct a business\u2019s decisions and actions. By staying focused on the mission, entrepreneurs can avoid distractions and stay aligned on their goals. \u201cThe why is the compass north,\u201d Conrad said. \u201cIf you find yourself going in a million different directions, you\u2019re ultimately going nowhere.\u201d Buy back your time. Conrad\u2019s business, Well Aware, helps very busy people buy back their time. He encouraged business owners to invest in affordable solutions, such as virtual assistants or scalable systems, to free up time. \u201cWe decide with them how they want to approach this mercantile equation of money versus time,\u201d Conrad said. \u201cLet\u2019s go ahead and make the equations easy.\u201d Audit your time in 3 key areas. One of Conrad\u2019s key recommendations is to perform a time audit to identify where your time is truly spent. He suggests looking at three key initiatives: time spent marketing, time spent selling, and time spent delivering services. Once you see those three, then you can look at how finance (money) and administration (time) unpin them. \u201cI love auditing on the basis of time,\u201d Conrad said. \u201cThere\u2019s a three-legged stool of marketing, sales, and service delivery, and from there, the underpinnings are finance and administration.\u201d Resources + Links Conrad Ruiz: LinkedIn Well Aware: Website, LinkedIn  Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast  Brian Thompson, JD\/CFP, is a tax attorney and Certified Financial Planner\u00ae who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too. ","author_name":"Mission Driven Business","author_url":"https:\/\/btfinancial.com\/podcast","html":"