{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 207 REMASTERED: Legal Marketing Done Right With Alexander Scott","description":"Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We\u2019re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing! Here\u2019s a Glimpse of What You\u2019ll Learn 0:00 Preview - The Importance of a Marketing Team 1:04 Introduction 2:12 Alexander\u2019s Fitness Journey 6:11 Presentation: Helping Clients Succeed 6:46 Baseline Digital Marketing 9:22 Visibility + Gated Content = Leads 11:57 Organic & Local SEO 14:39 Marrying Content With Context 22:32 Finding New Marketing Solutions 23:07 On-Page SEO 30:04 The FMW Marketing Services Team 31:13 The Importance of a Marketing Team 32:40 DSS: The Secret Weapon 35:17 Closing Thoughts No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marketer tells you a strategy is one-size-fits-all, then it\u2019s time to find another marketer. What works for one practice utilizing its own resources in its specific market is surely different than what works for your mix of reputation, resources, and market size. Your practice\u2019s growth is its own, and it\u2019s time to handle it that way! Absorb how you can approach your marketing by watching or listening to Alexander\u2019s presentation during this episode. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Alexander Scott of Foster Web Marketing This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else. ","author_name":"World of Marketing","author_url":"http:\/\/podcast.fosterwebmarketing.com\/","html":"