{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Huy Fong\u2019s Sriracha Went from Hot to Not","description":"When missteps knocked the famous \u201crooster sauce\u201d off its pedestal, a competitor seized the moment. On this episode of The Insightful Leader: Why one brand sizzled and the other fizzled. ","author_name":"The Insightful Leader","author_url":"https:\/\/insight.kellogg.northwestern.edu","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33838932\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/4e2a84\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/180855217"}