{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Unpacking the Intelerad Rebrand, with Jordan Bazinsky","description":"Intelerad recently completed a rebrand in May 2024. In this episode Josh and Jordan spend time unpacking the reasons Intelerad decided to pursue a rebrand, the process they followed to get there, as well as the outcomes in terms of brand essence and strategy, visual identity, and market impact. Here\u2019s a little more about Jordan. As CEO of Intelerad, Jordan Bazinsky is committed to improving global human health through advanced imaging technologies. He is entrusted with ensuring that Intelerad\u2019s vision aligns with their clients, and ultimately patients, in supporting their unique healthcare journeys. Jordan has spent over two decades applying technology and design thinking to drive positive change in healthcare\u2013 expanding access, improving outcomes, and lowering costs. He most recently served as Executive Vice President at Cotiviti, delivering billions of dollars in measurable value for some of the largest stakeholders in the healthcare community. He has proven leadership experience in understanding the market, developing growth strategies, and scaling transformational healthcare companies, including: Cotiviti, Verscend, Verisk Health, and The Advisory Board. Jordan earned an MBA from Harvard University and a bachelor\u2019s degree from Duke University, where he previously served on the Board of Trustees. What you\u2019ll learn about in this episode: Who Intelerad is and what they are trying to accomplish in the advanced imaging technology space Why Intelerad decided to pursue a rebrand The reasons why Jordan believes branding should be viewed as a ROI generating activity by companies The concepts and ideas that inform Intelerad\u2019s new brand essence The impact that the brand has had with customers and patients so far The ways that that essence informed the new visual identity of the brand Jordan and Intelerad\u2019s vision for the next five years Additional resources: Josh Dougherty on LinkedIn Jordan Bazinsky on LinkedIn Josh Dougherty\u2019s speaking site Intelerad\u2019s Website A Brave New\u2019s Website ","author_name":"A Brave New Podcast","author_url":"http:\/\/abravenew.libsyn.com\/website","html":"