{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Emma Bates: How She Raised $20 Million Dollars for Diem, a Female-Centric Search Engine","description":"Emma Bates had the idea for Diem while seeking answers on the internet about her health \u2013 and unable to find the kind of advice she wanted right then. The company she started with her co-founder Divia Singh, Diem, aims to make conversations about women\u2019s health more discoverable through a female-centric search engine akin to ChatGPT and Reddit.&amp;nbsp; As it turns out, Emma wasn\u2019t the only woman struggling to find what she needed on the internet. Before the company even went public, Diem amassed a wait list of 20,000 and raised $3 million dollars! In this episode, Emma shares the secrets behind their success and incredible growth trajectory, from TechStars and a viral marketing campaign to their fundraising and extensive beta testing. What\u2019s helped her most is stepping into confidence and surrounding herself with supportive peers and mentors, which has been more beneficial than ANY professional experience she\u2019s ever had. &amp;nbsp; IN THIS EPISODE:  How Diem is like ChatGPT meets Reddit, focused on female-centric experiences that she says are like the kinds of information you\u2019ll get in the girl\u2019s bathroom at 1 a.m. Emma\u2019s background studying war studies at King College, starting her blog, her work and how Diem was inspired by the morning after pill The confidence-building techniques Emma used (including power posing!) to secure funding and get Diem off the ground Diem\u2019s trajectory from newsletter to platform, and why looking at market and user data is more important than consumer feedback Leaning into community, including the magic of working with an experienced mentor  &amp;nbsp; LINKS\/RESOURCES MENTIONED Learn about Emma\u2019s company, Diem and follow them on Instagram. Sarina is a consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, and on LinkedIn, and check out more episodes of the Career Memos podcast. ","author_name":"Career Memos withSarina","author_url":"https:\/\/www.withsarina.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33756262\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/33756262"}