{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How Simple Words Can Influence Effective Persuasion","description":"Mark introduces the topic of communication and within that general topic, the subtopic of persuasion. He then emphasizes the value of having a framework. He puts our framework in perspective Jim chimes in about the idea of having a framework and emphasizes the IMC framework Jim shares his 5 W\u2019s framework and how helpful it has been for him in a variety of projects. How it adds perspective for both parties He shares the value of effective people being clear Jim asks Mark about his framework Mark shares his childhood influences around communication and then his framework What do you say? How do you say it? To whom do you say it? When do you say it? Both guys agree they made their frameworks theirs\u2026no matter where it came from Mark brings up the image Jim shared and begins to share the examples of lazy responses versus helpful responses The guys dig into examples of how powerful specific words are and how changing a word can change the tone of the whole conversation Problem versus \u201copportunity\u201d or \u201cchallenge\u201d All the specific examples from Jim\u2019s image become the conversations Each example uncovers how simple shifts, different words change the whole tone and emotion of the conversation Both guys share their experience with each example and how they have both made the mistake of using the lazy language and relearned the helpful response They both emphasize the importance of not apologizing. Never apologize unless you\u2019ve done real wrong Mark shares - don\u2019t say, \u201cto be honest with you\u201d. \u201cFrank\u201d or Jim\u2019s option \u201ctransparent\u201d They discuss transparency as a double edged sword \u201cI\u2019m too busy\u201d means I\u2019m too busy for you They both have a laugh about \u201ctoo busy\u201d \u201cThat\u2019s not my\u201d job versus, \u201clet me get you to the right person\u201d Mark shares his mentor\u2019s story about personal accountability \u201cI\u2019ll try\u201d versus \u201cI\u2019ll take care of it\u201d. Jim has a different angle on this one Mark frames it as personal accountability. I won\u2019t dismiss you, we\u2019ll get it taken care of Apologizing comes up again and both guys reiterate the problem with saying you\u2019re sorry Jim uses \u201cI own that one\u201d. \u201cThat one\u2019s on me\u201d. Take ownership Mark - \u201csorry never works for me unless you really fucked something up\u201d Mark shares some media examples of how apologies become bigger problems Jim says behaviors are more important than words - Mark agrees The next example is disagreement - \u201cYou\u2019re wrong\u201d versus \u201cI have a different perspective on this than you and I\u2019d like to share it with you\u201d Jim cites people who actually enjoy conflict to garner attention \u201cThis might sound stupid but\u2026\u201d versus  \u201cLet\u2019s try this.\u201d Naysayers are everywhere Jim agrees as an inventor he always shares new ideas\u2026the value of reframing ideas until consensus is established Mark brings up Jordan Peterson talking about Elon Musk and comparison (Elon\u2019s roommate story) Jim - All comparison leads to misery Jim shares \u201cI have an hypothesis\u201d versus a theory. An hypothesis is designed to be challenged\u2026designed to be criticized He shares the difference between an hypothesis and a theory A theory has been proven. An hypothesis has not yet been proven \u201cNo worries\u201d\u2026 \u201cI\u2019m happy to help\u201d Both guys discuss the nuance of this one Mark feels like \u201cno worries\u201d is kind of a throw away They conclude that this whole exercise is an exercise in self awareness The final example is recommending something to someone \u2018I think maybe we should\u201d versus \u201cI recommend we do this\u2026\u201d Jim says \u201cI think\u201d makes him feel like \u201cWhy should I listen to you\u201d Mark finishes with his 4 pronged framework He confirms that listening and asking questions before speaking is almost always the best strategy Jim finishes with the value of clarifying assumptions, discussing desired outcomes, \u201cwho, not how\u201d and what are the necessary resources? Mark shares his support of this as authentic\u2026for both parties ","author_name":"Imperfect Mens Club","author_url":"https:\/\/www.imperfectmensclub.com","html":"