{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Social Pros Podcast Live at Content Marketing World","description":" Coming to you live from Content Marketing World in sunny San Diego, Social Pros brings together content experts Robert Rose, Chief Strategy Officer at Content Marketing Institute, and Amber Naslund, LinkedIn\u2019s Enterprise Sales Leader. Together with host Zontee Hou, they explore strategies for creating real impact on social platforms, building authentic thought leadership, and finding the sweet spot where creativity meets AI.   Full Episode Details&amp;nbsp;   Robert begins by sharing his journey with Content Marketing World, illustrating how a strong content marketing strategy has evolved from routine busywork to bold, game-changing projects. He emphasizes the need for marketers to \u201cswing for the fences\u201d by creating memorable content that brings real value. His concept of zero-click content encourages marketers to think beyond just drawing traffic\u2014instead, he suggests designing content that fully engages audiences right where they are, from meaty LinkedIn posts to scroll-stopping moments across social. Amber follows with her take on thought leadership and personal branding, drawn from her experience at LinkedIn. She talks about finding the balance between corporate guidelines and the authentic voices of individuals, revealing how brands can empower their people to be credible, relatable representatives. Her approach highlights the value of building genuine connections over polished corporate speak, showing that real credibility often starts with letting employees bring their own voices to the table.   In This Episode:  2:55 - The origin story of Content Marketing Institute and Content Marketing World 5:27 - Why marketing teams are stuck in \u201cbusy work\u201d and how to break free 6:00 - The power of \u201cswing-for-the-fences\u201d content projects that move the needle 6:29 - The rise of zero-click content and how it\u2019s reshaping social strategy 7:19 - Why AI adoption pressures could lead to missed opportunities 9:05 - \u201cValuable friction\u201d and why it\u2019s key to smarter, more effective teams 11:46 \u2013 Robert\u2019s book \u2018Content Marketing Strategy: Harness the Power of Your Brand\u2019s Voice\u2019 13:42 - What content marketers and marketers in general should have on their radar for 2025 14:05 - Why brands should rethink \u201cother people\u2019s platforms\u201d 15:38 - Robert\u2019s advice for Social Pros 17:10 - What living person Robert would have a video chat with 17:56 - Amber\u2019s journey from marketer to enterprise sales leader at LinkedIn 19:00 - Why thought leadership is essential in today\u2019s digital world 23:06 - Balancing personal brand with corporate storytelling 25:04 - Creating frameworks to shape and strengthen your thought leadership voice 26:51 - Amber\u2019s advice for Social Pros 27:21 - What living person Amber would have a video chat with    Resources&amp;nbsp;    Connect with Robert on LinkedIn Connect with Amber on LinkedIn Content Marketing World Content Marketing Institute    Visit\u202fSocialPros.com&amp;nbsp;for more insights from your&amp;nbsp;favorite&amp;nbsp;social media marketers.  ","author_name":"Social Pros Podcast","author_url":"https:\/\/www.socialpros.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33702722\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/180502857"}