{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Bonus interview Lynn Wise, Advisor, author of Build it! Grow it! Sell it! Nine Steps to a Thriving Contracting Business. #56","description":"\r\n\r\n\r\nTonight today were interviewing Lynn Wise who is a business advisor and an author of a new book just came out in September Build it Grow it Sell it  nine steps to a thriving  Contracting business.\r\nA novel thought a thriving contracting business considering over 30% of contractors don't even make profit. Lynn started out in the plumbing business as a teenager went to college got her MBA went to work for the Yellow Pages and advertising also  worked  for IBM had  a distribution she  is a very well-rounded and  a very educated person who  has a love for contractors because that's what she started out.\r\nThe great thing about this being an advisor using advisors, coach or mentor is that they get to see things that are in front of us that we don't really seeour selves, sort of like you can’t see the forest through the trees sort of thing. Your business is probably your biggest asset in your life you spend your waking  hours  in  your business trying to make it work and you're committed to making it to become as successful as possible. And sometimes you just need someone to help you peel back the layers so that you can see the beauty that's below. Lynn says she helps you see the picture you are painting and it's really a beautiful picture.\r\nyou just need someone to nudge you.\r\nWe talk about the coaches the mentor the business advisor and sometimes we  as  contractors don't really see how that really applies , but you know Tiger Woods has a putting coach,a driving coach on every hole he has his caddy, don't think that he could to make that amount of money that he makes if he tried to coach himself.\r\n \r\nBecause of Lynns varied background in the contracting business, retail and the distribution and advertising she actually brings in a fresh approach  from a different perspective and more creativity into the mix of things.\r\nYour business consists of four main areas sales marketing operations and distribution. It's understanding those four areas and the rules that go along with them to make your business profitable. Lynn has a unique approach to business because she likes to think about the business with the end in mind. Once you figure out what you actually want to do with your business in the end you might want to sell it, leave with your family have your employees invest in it.\r\nHow do you build value into your business once you decide what the endgame is Lynn has unique approach is called a value builder system that you can actually go to her website down below later and look at and the take the test ,the test  will give you a score on how you're situated right now to sell your business.\r\nFor anyone who is contemplating selling the business the best time to start is now.To get the maximum of your dollars in return for your business is for taking out anywhere some 5 to 7 years to get your business ready to sell at the maximum dollar amount of course if you're in a hurry you will take a big loss on selling your business to get rid of it quickly. There are  areas that are really key to helping you sell your business forget ready for sale at a much higher rate than most. The one main area is your uniqueness in the marketplace what makes you difference.Yyour uniqueness can add up to 50% extra to the value of your business let me say that again your uniqueness can add up to 50% extra value to the sale of your business.\r\nOkay so here's the one question I was going to ask the very beginning from a woman's perspective. How do I actually question is how do you contractors mess up in the area of not really relating to their buyer. In over 70% of the contractor sales cases  the woman of the household and it could be the women were single women, single heads of households how are contractors messing up.Lynn  states it’s important for us as contractors to know the psychology of the buying mind of our our customer. Because women are the large percentage of buyers for the contracting industry it might be a good thing for contractors to integrate women into their salesforce into their business to help them understand more of how to attract that particular customer.\r\n \r\nLeave us with the thought on getting your business to the next level. .\r\nWhy are you working so hard in this thing called the business? Then you still feel like you're trapped. And if you feel like you're trapped Lynn says give her a call the information is below  a 30 minutes free consultation no strings attached to maybe just help  you see things in a different light.\r\n Lynns contact informatiion\r\n \r\n\r\nFor a FREE Consultation Call\r\n772-834-8513 or Click Here  \r\n \r\n\r\n\r\nValue Builder Free assessment Get Started Click here\r\n \r\n \r\n ","author_name":"Contractors Secret Weapon Podcast","author_url":"https:\/\/CSWSolution.com","html":"