{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 162. Building Buzz on a Budget: How Startups Can Harness PR for Growth","description":"I\u2019ve worked with a number of startups both inside and out of the built environment sector.  One thing they have in common is an infatuation with media coverage.  Don\u2019t get me wrong this is essential for a startup, but it\u2019s not the only tool in the toolkit.  But, public relations isn't just about media coverage\u2014it\u2019s about building credibility and trust. For a startup, positive profile-raising activities can boost your visibility, attract investors, increase customer confidence, and open doors for partnerships. The challenge? As a newcomer without a well-known brand, breaking through the noise requires creativity and persistence. The good news is that even on a tight budget, you can build a PR strategy that maximises your resources. Today I share 6 tips for success. Let\u2019s dive in!   ","author_name":"Communication Strategy That Works podcast","author_url":"http:\/\/communicationstrategythatworks.libsyn.com\/website","html":"