{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Lee Rotenberg: The Importance of Acting Fast, Being Open, and Just Going For It","description":"Lee Rotenberg has exited not one, but TWO companies. Want to know the secret to her genius? Quick decision-making. If you\u2019ve got an idea, get it out there, perfection be damned. Pivot and edit until you have that perfect market fit. In this episode, Lee shares her experience of starting and selling two businesses with her partner, Alex Schinasi: Ivy (business management software for interior design firms) and Clay (early childhood AI-powered learning). You\u2019ll hear a behind-the-scenes look at both ventures from beginning to end, along with great advice about co-founder relationships, productivity, and the importance of just taking the leap and being fluid with what comes next. If you take anything away from today\u2019s conversation, don\u2019t \u201ckill the idea\u201d by limiting yourself to launching ventures about only what you know. With Ivy, Lee and Alex infiltrated the interior design market even though they didn\u2019t know anything about interior design!&amp;nbsp; &amp;nbsp; IN THIS EPISODE:  The importance of speed in the early stage of start-ups, particularly when it comes to pivoting and finding the perfect market fit Building to sell vs. building for the sake of building a great company (which Lee says is kind of similar to finding a life partner!) A perfect co-founder recipe: respect, trust, equity, and the ability to think creativity and move fluidly The process of creating, pivoting, and eventually selling both Ivy and Clay, and the lessons Lee and Alex are taking with them on their next venture \u201cIf you\u2019re waiting for something to be perfect, you\u2019re killing the idea\u201d \u2013 and other thoughts from Lee about the power of action in building a business  &amp;nbsp; LINKS\/RESOURCES MENTIONED: Sarina is a consultant who works with startup leaders and entrepreneurs. Connect with her on her website, on Instagram, and on LinkedIn, and check out more episodes of the Career Memos podcast. &amp;nbsp; ","author_name":"Career Memos withSarina","author_url":"https:\/\/www.withsarina.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33517962\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/33517962"}