{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":" How To Build A Business With Memberships & Online Course With Lisa Princic","description":"In this episode Kelsey sits down with Lisa Princic, founder of Scaling Deep. With over 15 years of experience helping thousands of business owners create sustainable and profitable business models, Lisa breaks down the myths and misconceptions around memberships. We explore how to simplify the process, avoid overwhelm, and build a membership program that\u2019s both scalable and easy to manage. Sit back, relax and grab a pen and paper for this one \u2014 you\u2019re going to want to take some notes!  What we\u2019re talking about\u2026 Lisa\u2019s approach to memberships as a simple and sustainable business model Misconceptions about the complexity of memberships and how to avoid overcomplicating them The balance of creating value without over-delivering or overwhelming members Importance of starting with a simple membership, focusing on core needs, not excessive content How Lisa transitioned from a generalist business coach to niching down into memberships Tips for identifying your \u201czone of genius\u201d and why niching down leads to more success How to test niche ideas and validate them with your audience through content or beta offers The myth of needing tons of content for a successful membership How Lisa runs her membership with minimal content while maintaining high value Different membership models and when content-heavy vs. content-light approaches work best The importance of automation for a scalable membership model Tools and processes to streamline membership management and how to start small with automation How to decide between creating a membership or a course Differences in business models: Course focuses on how-to content, while memberships focus on ongoing support and relationship-building Pricing and sales strategies for both models To learn more or connect with Lisa visit the links below!  A {free} Tool or Two!  Did someone say free? Yup that\u2019s right. Kelsey\u2019s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.  How To Plan Your Business The Coaches Pricing Calculator  The Coaches Workshop: A \u201cFramework\u201d fFor How To Be An Exceptional Coach & Create Consistent Monthly Income   Links Mentioned   Lisa Princic\u2019s Website Lisa Princic\u2019s Instagram Kelsey Murphy\u2019s Website  Kelsey Murphy\u2019s Instagram   ","author_name":"Whiskey & Work Podcast","author_url":"http:\/\/whiskeyandwork.libsyn.com\/website","html":"