{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Search, Strategy, and Success: Insights from Greg Brooks of Search Tides","description":"In this episode of The Claw, Eric Holtzclaw, Chief Strategist at Liger, is joined by&amp;nbsp;Greg Brooks, CMO and Partner at&amp;nbsp;SearchTides. Together, they dive into the fast-paced world of marketing, where it's never a &quot;set it and forget it&quot; game. Greg shares his unique background as a professional poker player and how it shaped his approach to marketing strategy. They also discuss the evolving challenges in SEO and how forward-thinking companies like SearchTides stay ahead in an ever-changing marketplace. With humor and insights, Greg and Eric explore what it takes to navigate marketing's future, from algorithm shifts to the importance of balancing short and long-term strategies. They also discuss how to harness time as an asset, invest in high-performing channels, and prepare for a future with more competition enabled by AI. To connect with Greg, click here:&amp;nbsp;https:\/\/www.linkedin.com\/in\/gregorybbrooks\/ To connect with Eric, click here:&amp;nbsp;https:\/\/www.linkedin.com\/in\/eholtzclaw\/ To subscribe to our YouTube channel, click here:&amp;nbsp;https:\/\/www.youtube.com\/channel\/UCbiiVRIqMa2mDOLD34GfyFg ","author_name":"The Claw","author_url":"http:\/\/ligerpartners.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33481952\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/33481952"}