{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Milissa Wise: Mexico, Marines, and Machines","description":"Much of Milissa Wise\u2019s life can be summed up with three M\u2019s: Mexico, Marines, and Machines. Yet, there\u2019s much more to the owner of Expert Heavy Equipment, an IEDA member distributor. Milissa has built a strong, well-respected brand among resellers and end-users throughout Mexico, as well as Central and South America. With 600,000 Facebook followers, her equipment ads consistently receive \u201coverwhelming\u201d responses. &amp;nbsp; In this episode, we explore her unconventional business model, her insights into her customer base, her journey into the equipment industry, and the lifestyle-friendly approach she chose, which allows her the flexibility to buy and sell remotely from anywhere\u2014often seaside, overlooking Cabo San Lucas. If you haven\u2019t met her at an IEDA event, she\u2019s someone worth meeting and getting to know! A smart and confident entrepreneur, Milissa specializes in lighter dirt equipment\u2013\u2013mostly on her own terms\u2013\u2013and sees nothing but blue skies ahead. &amp;nbsp; Connect with Milissa: Website Facebook LinkedIn &amp;nbsp; Connect with IEDA: Visit IEDA Group Website IEDA Events &amp;nbsp; Produced By: Social Chameleon ","author_name":"IEDA Podcast","author_url":"http:\/\/iedagroup.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33461302\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/179693457"}