{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Nursing Your Instagram Profile To Wealth with Jumer Adalin","description":"Brian Thompson chats with nurse-turned-entrepreneur, Jumer Adalin. As a social media expert, Jumer helps fellow nurse entrepreneurs grow their businesses through social media to create both impact and income. On the episode, Jumer shares his journey from ICU nurse to social media superstar. He also offers valuable tips for Instagram marketing and creating content to grow and nurture your own online audience. Episode Highlights Mission-driven businesses focus on solving problems. As a nurse-by-trade, Jumer likens a mission-driven business to a healthcare team whose common goal is to bring about positive patient outcomes. Similarly, a mission-driven business focuses on solving problems for a specific group of people. In Jumer\u2019s case, that group of people is nurses using social media to grow a business. \u201cMy mission in my business is to grow their online business without sacrificing their sanity, without burning out because I have been there,\u201d Jumer said on the episode. Don\u2019t hide behind the current trend. With the rise of content created by artificial intelligence (AI) algorithms, it\u2019s more important than ever to show up as your authentic self online. Jumer encouraged entrepreneurs to share their values, opinions, and personal stories to build genuine connections with the audience. \u201cThe value of a personal brand has never been higher,\u201d Jumer said. \u201cAuthentic content creation comes down to showing your values and telling your audience what you stand for, what you stand against, and that you have an opinion in the online space.\u201d Build your audience with a free but valuable resource. Offering a free, high-quality resource can provide immediate value to potential clients or customers, while also building your credibility with your audience, according to Jumer. He designed his free resource, the Instagram audit guide, to be an easily implementable checklist with quick wins to showcase his expertise and teaching style. \u201cCreating a really valuable education resource has been pivotal in growing my email list and really showcasing my experience,\u201d he said. Consistently communicate with your audience. Jumer emphasized the importance of consistently communicating with your audience on your platform of choice. While social media is a free, powerful tool to communicate with your audience, Jumer advised entrepreneurs to consider building their own email lists to reach their followers. Unlike social media, an email list is a direct line to your audience. \u201cYou don\u2019t own Instagram, but you do own your email list,\u201d Jumer said. \u201cThink about the power of directly getting into a person's inbox. That builds the connection right away, and you don\u2019t have any other competition.\u201d Resources + Links 28 Instant Content Remedies Jumer Adalin: Website, Instagram Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD\/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too. ","author_name":"Mission Driven Business","author_url":"https:\/\/btfinancial.com\/podcast","html":"