{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"267. Four Ways to Prep for Year-End Appeals + How (and Why) to Conduct Market Research to Grow Your Nonprofit","description":"This week, we continue our mini-series with Little Green Light about how your nonprofit can maximize the success of your year-end fundraising appeal with a list of 4 ways your team can prepare for year-end apples. Then my sister Michelle is coming back to the show to talk about why market research is so important for nonprofits, and 3 ways for your nonprofit to conduct market research on a small or even a non-existent budget. In this episode, we mention a few resources you may want to check out! \u2014 Find Little Green Light\u2019s Free Resources: www.littlegreenlight.com\/jenni \u2014 Article about market research:  blog.candid.org\/post\/market-research-for-nonprofits-made-easy-tips-to-maximize-impact \u2014 Get my once-per-week email newsletter: nonprofitjenni.com\/subscribe &amp;nbsp; Produced by Ben Hill Sound Music by Emily Summers  \u00a92024 Nonprofit Jenni. All Rights Reserved. ","author_name":"Nonprofit Jenni Show","author_url":"https:\/\/www.nonprofitjenni.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33340757\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/b03434\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/33340757"}