{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 13 \u2013 Jenny Darroch: Why Marketing to Women Doesn't Work","description":"Dr. Jenny Darroch is a Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management and founder of  Mollior.com. She is the author of three books including Marketing Through Turbulent Times and Why Marketing to Women Doesn’t Work, and is a regular contributor to the Huffington Post.\r\nIn our conversation, Dr. Darroch argues that while the role that women play in consumer society has changed, the marketing strategies that marketers and business owners use to engage women haven't kept up. The days when marketers could simply "shrink it and pink it" are gone. Darroch is calling for a more sophisticated strategy to meet women's needs and understand their purchase motivations.","author_name":"The Ictus Marketing Podcast","author_url":"http:\/\/ictusmarketing.libsyn.com","html":"