{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Navigating Media and Branding in a Digital Age with Greta Wilson Vice President of Marketing at Pitney Bowes","description":"In this insightful episode, Chris Mechanic sits down with Greta Wilson, a marketing leader with a rich history at renowned companies like Bloomberg and Pitney Bowes. Greta shares her journey, from running marketing for Bloomberg\u2019s media properties to leading a transformative rebranding effort at Pitney Bowes. The conversation dives into the evolution of media, innovative marketing strategies, and how brands stay relevant in the digital era. Takeaways:   Bloomberg's Media Marketing: Greta managed marketing across Bloomberg\u2019s media platforms, leveraging limited budgets and bartering for high-impact exposure.   Pitney Bowes Rebranding: Greta led efforts to rebrand Pitney Bowes from a mailing company to a tech-driven shipping solutions provider.   Adapting to Market Shifts: As mailing declined, Pitney Bowes shifted focus to shipping technology, positioning itself as a global leader in shipping solutions.   Creative Marketing Strategies: Innovative approaches like bartering were essential in securing valuable partnerships and boosting Bloomberg\u2019s media presence.   ROI of Rebranding: The rebranding success at Pitney Bowes was measured through brand awareness and market perception, helping align internal and external stakeholders.   Quote of the Show:   \u201cYes, from a marketing standpoint, I always say that's the rising tide that raises all boats. Direct mail, You'll see your search go, everything starts to go up.\u201d - Greta Wilson   Links:   LinkedIn: https:\/\/www.linkedin.com\/in\/gretawilson\/   Website: https:\/\/www.pitneybowes.com\/us   Ways to Tune In:   Amazon Music:  https:\/\/music.amazon.com\/podcasts\/7334aa0c-702a-47aa-8c55-760fa2cf4dda\/the-revenue-driven-cmo&amp;nbsp;   Apple Podcast:  https:\/\/podcasts.apple.com\/us\/podcast\/the-revenue-driven-cmo\/id1444680950&amp;nbsp;&amp;nbsp;&amp;nbsp;   Spotify:  https:\/\/open.spotify.com\/show\/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17&amp;nbsp;   iHeart:  https:\/\/www.iheart.com\/podcast\/263-the-revenue-driven-cmo-99614345\/&amp;nbsp;   Listen Notes:  https:\/\/www.listennotes.com\/podcasts\/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs\/   YouTube:   The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https:\/\/www.webmechanix.com\/&amp;nbsp;  The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https:\/\/ringmaster.com\/ ","author_name":"The Revenue-Driven CMO","author_url":"http:\/\/revenuedrivencmo.com\/site","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33292372\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/179002352"}