{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":""Hiding the Veggies" in Higher Ed Social","description":" Curating content for higher ed social channels can be a balancing act. How do you pair fun, engaging, and relatable content with important messages students need to pay attention to? Emily Stulz, the Director of Social Media at the University of Arizona, says it\u2019s all about \u201chiding the veggies\u201d in your content.  Full Episode Details  We uncover the secrets behind what makes the University of Arizona\u2019s social content so impactful. Emily reveals her approach to assessing content effectiveness and why sometimes you need the courage to walk away when something isn\u2019t working. She calls this \u201cMarie Kondo-ing\u201d your social accounts. If your strategy is falling short of \u201csparking joy,\u201d it\u2019s time to say goodbye. Emily\u2019s advice for social pros is to be proactive in all things \u2013 whether it\u2019s keeping yourself up to date on trends, using data to measure success, or deciding how and when to pivot your strategy.  She offers predictions on the future of social media in higher education, discussing the impact of TikTok and the staying power of Instagram, plus her thoughts on battling against the evolving algorithm and changing audience preferences.  In This Episode: 1:45 - Emily explains her role and approach to social media  2:44 - How her team keeps things consistent for flagship accounts  4:58 - Emily\u2019s approach to platform-specific content   6:18 - How her team \u201chides the veggies\u201d when covering important topics    8:49 - The trick to making sure your strategy doesn\u2019t get overlooked   11:15 - How the university keeps up with social media and algorithm changes   14:46 - Emily\u2019s predictions for TikTok and what people use it for   18:11 - Emily reveals her favorite campaign  21:35 - How her team encourages faculty and students to get involved with campaigns   23:51 - Why you need to 'Marie Kondo' your social accounts   28:11 - Emily\u2019s tip for aspiring social pros  Resources  Connect with Emily on LinkedIn University of Arizona Follow the University of Arizona on Instagram Follow the University of Arizona on LinkedIn Visit\u202fSocialPros.com for more insights from your favorite social media marketers. ","author_name":"Social Pros Podcast","author_url":"https:\/\/www.socialpros.com","html":"