{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Starting A Digital Course From Scratch With Swim Teacher &amp; Little Fishies Founder Anne Cardona","description":"In this episode of Whiskey and Work, Kelsey Murphy sits down with Ann Cardona, founder of Little Fishies Swim School. Ann shares her journey from military life to becoming a swim instructor, then transitioning into entrepreneurship. Discover how she built her swim school from the ground up, the challenges of turning her in-person lessons into a digital course, and her candid insights on navigating the world of online business. This episode is packed with honest conversations about entrepreneurship, online course creation, and balancing business growth with family life. Sit back, relax and grab a pen and paper for this one \u2014 you\u2019re going to want to take some notes!&amp;nbsp;   What we\u2019re talking about\u2026     Ann's journey into the swim school business, including her initial reluctance to leave her corporate job   Ann shares how she transitioned from teaching in-person swim lessons in North Carolina to taking her expertise online   Real-time challenges and successes Ann is experiencing as she builds her online swim school program   She explains her background as a Division 1 runner and swimmer at the United States Military Academy   Ann discusses how she started teaching swim lessons locally due to a high demand in her area   Her hesitance to work six days a week and the internal dialogue that helped her shape her business to suit her lifestyle goals   Why she decided to build a digital course and join Amy Porterfield's Digital Course Academy   She highlights the difficulties of transitioning from an in-person business to the online world   Ann emphasizes the importance of staying connected to her mission of making swim lessons accessible, especially when the digital course journey becomes overwhelming   Ann gives an honest recount of the roadblocks she faced when building her course, such as setting up social media, email lists, and marketing   She reflects on her perfectionist mindset and how she had to embrace the messy process of launching her course to learn and grow   The ups and downs of digital course creation, touching on the importance of resilience, adapting strategies, and staying in the game for the long haul   Ann talks about her experience with social media and the realization that building a course business requires more than just a sales page   To learn more or connect with Ann visit the links below!&amp;nbsp;       A {free} Tool or Two!&amp;nbsp; Did someone say free? Yup that\u2019s right. Kelsey\u2019s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.&amp;nbsp;   How To Plan Your Business   The Coaches Pricing Calculator&amp;nbsp;   The Coaches Workshop: A \u201cFramework\u201d fFor How To Be An Exceptional Coach &amp;amp; Create Consistent Monthly Income   &amp;nbsp; Links Mentioned &amp;nbsp; Ann Cardona\u2019s Website Ann Cardona\u2019s Instagram Kelsey Murphy\u2019s Website&amp;nbsp; Kelsey Murphy\u2019s Instagram &amp;nbsp; ","author_name":"Whiskey &amp; Work Podcast","author_url":"http:\/\/whiskeyandwork.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33123892\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/33123892"}