{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Announcing The Gist by Sightlines","description":"We're coming to you today to bring you up to speed on some things we\u2019ve doing since our hiatus.  One of the ways we\u2019ve refocused our efforts is on our Sightlines.news brand. If you\u2019re not already aware - Sightlines.news is our industry leading insights platform for the beverage alcohol and functional beverage industry. It\u2019s a subscription-only newsletter and consultancy run by myself, and two voices I know you\u2019re familiar with - Bryan Roth and Kate Bernot.  You can subscribe to Sightlines at Sightlines.news, or now you can follow our weekly brief in audio form by subscribing to The Gist by Sightlines, our new podcast weekly summary, available wherever you listen to podcasts. It has its own dedicated feed - it won\u2019t be published here. So you should probably pause and go search for that and subscribe now before you forget. It\u2019s called The Gist, by Sightlines. Here's the link to Spotify and Apple Podcasts We\u2019ve been building Sightlines in the background for a couple years now, getting our product-market-fit tuned in just right. What I mean by that is - we\u2019ve know there\u2019s a desperate need for new perspective on the business side of alcohol and functional beverage - everything from the future of IPA to energy drinks to hydration to cannabis - it\u2019s a wild wild world out there and not everyone is a billion dollar company with an insights and marketing department who can discern what\u2019s happening and why.  Well, that\u2019s where the ingenious data analysis and insights development if Sightlines comes in - making sense of a seemingly senseless world of beverage that\u2019s usually inundated with anecdote and narrative that doesn\u2019t really hold up under scrutiny - and costing small companies a fortune, not to mention the opportunity costs of missing the mark time and time again.  But how do companies sift thought all the data to make decisions about what\u2019s next? Well, at Sightlines, we\u2019ve found a way to level-set with our audience to provide the most critical information - often counter to the prevailing narratives - about what\u2019s driving certain trends, categories, and value chain decisions. Some things are inherently consumer-driven, as they always have been. The pursuit of flavor, function, and feeling in peoples lives through beverage is timeliness even as it\u2019s constantly changing. But in regulated industries, consumers don\u2019t always get what they want - and producers have to navigate a world of legal grey areas, retailer priorities, and wholesaler consolidation that both stifles competition and creates unexpected white space.  Sightlines is exceptionally good at helping companies navigate all that, with what we call actionable insights. It\u2019s not research for research sake - it\u2019s insights that help you make decisions about what\u2019s next for you and your most important audiences.  So, first of all, you should subscribe - there\u2019s a monthly and yearly subscription package that gets you multiple reports a week in your inbox. And if you\u2019re wondering if it\u2019s for you - let me tell you, everyone from Boston Beer to Beat Box, to Martinelli\u2019s Apple Juice, to Reyes rely on Sightlines to stay ahead of the competition. But small producers like Highland Brewing in Asehville, Allagash Brewing in Portland Maine, and 503 distilling in Portland Oregon rely on Sightlines to accelerate their growth. Wineries, distilleries, THC companies, and RTD and FMB producers all look to Sightlines for the uniquely cross-category insights we can deliver.  Some have even brought us into their innovation process to partner on their portfolio optimization and pipeline development.  And this week, for those of you who voraciously consumer podcasts as part of your knowledge gathering process, we\u2019ve launch The Gist by Sightlines, a new podcast series you can find wherever you listen to podcasts (Here's the link to Spotify and Apple Podcasts) where Kate and Bryan and myself break down our recent reporting to give you a sense of what we\u2019re working on and why.  If you want to get the insights, you\u2019ll need to subscribe to the newsletter on Sightlines, but if you need another way to keep up, this podcast called The Gist by Sightlines will be a great weekly listen and keep you up to speed.  Here's the link to Spotify and Apple Podcasts ","author_name":"Good Beer Hunting","author_url":"https:\/\/www.goodbeerhunting.com\/gbh-podcast\/","html":"