{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Branding Fundamentals Part 1, with Josh Dougherty","description":"Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based agency that builds bold &amp;amp; memorable healthcare brands. Over the last 15 years, he\u2019s worked with clients to develop unique brands and accelerate business growth using human-centered strategies and smart execution. What you\u2019ll learn about in this episode:   The basics about brand drivers   We\u2019ll do a deep dive into four specific brand drivers   Essence   Promise   Core attributes   Brand positioning statement     For each of these brand drivers Josh explores:   What the brand driver is   Why the brand driver is important   How it looks in a real-world example   How to get started creating the brand driver for your organization     Additional resources:&amp;nbsp;   Josh Dougherty on LinkedIn   Josh Dougherty\u2019s speaking site   A Brave New Blog:&amp;nbsp;     Branding Fundamentals: essence and promise    Branding Fundamentals: core attributes    Branding Fundamentals: positioning statement    A Brave New\u2019s Website   &amp;nbsp; ","author_name":"A Brave New Podcast","author_url":"http:\/\/abravenew.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33099207\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/33099207"}