{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Business of Sport - Owen Laverty","description":"Owen Laverty is the Chief Innovation Officer of Ear to the Ground, a creative agency that builds culturally powerful brands by co-creating with the new breed of fan, in real time. Ear to the Ground uses a digital platform called Fan Intelligence, which houses a global network of over 11,000 of the world's most culturally connected sports fans. With a background in Behavioural Economics, Owen plays a key role in how the Strategy and Creative team act on the insights that &quot;Fan Intelligence&quot; uncovers. Ear to the Ground is helping clients to step out of the boardroom and into what is culturally relevant to a global fanbase. Their current client portfolio includes the likes of New Balance, Playstation, STATsports, FIFA and Arsenal FC. Ear to the Ground began as a music business, but now, more than 80% of their work is in sport. &amp;nbsp; ","author_name":"The Business of Sport","author_url":"https:\/\/internationalsportsconvention.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33072847\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/33072847"}