{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode #409 - Building relationships and effective storytelling are vital for success - with Joe Seddon","description":"Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences. I\u2019m Kevin Brent and this week on the show I\u2019m joined by Joe Seddon, founder and CEO of Zero Gravity. Joe shares his entrepreneurial journey, starting with just \u00a3200 to build an MVP, leveraging storytelling to attract investors, and raising a \u00a3425k pre-seed round. He emphasises focusing on solving one key problem initially, building a strong culture, and hiring for values over skills. Joe's mission is to help students from low-income backgrounds access top universities and careers, breaking the link between socioeconomic status and opportunity. Make sure you don\u2019t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts. Stay tuned for Joe's insights on building and scaling a mission-driven tech startup. Let's dive in! Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https:\/\/bizsmarts.co.uk\/scaleupradio\/kevin You can get in touch with Kevin here: kevin@biz-smart.co.uk &amp;nbsp; Kevin's Latest Book Is Available! Drawing on BizSmart\u2019s own research and experiences of working with hundreds of owner-managers,  Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https:\/\/www.esusgroup.co.uk\/ &amp;nbsp; Joe can be found here: https:\/\/www.zerogravity.co.uk\/ linkedin.com\/in\/joeseddon ","author_name":"ScaleUp Radio","author_url":"http:\/\/scaleupradio.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/32692547\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/008a8d\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/176667837"}