{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"129: Level Up Your Brand w\/ Lauren Cobello: PR Strategies that Work","description":"In this episode, I\u2019m hanging out with PR expert Lauren Cobello, and she\u2019s bringing the heat! Lauren\u2019s got an incredible story\u2014she went from being a personal finance TV personality to running a super successful PR agency. We\u2019re diving deep into how to leverage media appearances to score big brand deals and build rock-solid credibility. Plus, we explore the magic of launching a book, why earned media is your secret weapon, and how to crush it on TV and podcasts to skyrocket your brand. If you\u2019re aiming to get your book on the bestseller list or just want to level up your PR game, this episode is overflowing with actionable tips that you can start using right now! Guest Bio: Lauren Cobello is a national TV personality turned PR powerhouse, 3x author, and the visionary Founder and CEO of Leverage with Media PR. With over a decade of captivating audiences on shows like the TODAY Show, GMA, Dr. Oz, Rachael Ray, and hundreds more, Lauren knows how to command the spotlight. As the driving force behind Leverage with Media PR, Lauren has transformed countless entrepreneurs, especially non-fiction authors, into household names. Her agency is a go-to for those looking to master the art of media, book launches, and brand strategy. Lauren\u2019s innovative campaigns and media training have earned her clients lucrative speaking gigs and major brand deals. Her journey from TV to the top of the PR world is a testament to her passion, dedication, and commitment to excellence. Connect with Lauren:   Website: Leverage with Media PR | Lauren Cobello   LinkedIn: Lauren Cobello on LinkedIn   Instagram: @lauren_cobello   &amp;nbsp; ","author_name":"The Shane Sams Show","author_url":"https:\/\/www.shanesams.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/32642122\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/32642122"}