{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 86 | Pricing Transformation is an Evolution, Not a Revolution","description":"\u201cThe patient has to survive the procedure. We have to carry on our operations, serve our clients, send invoices, acquire new customers, while changing our pricing in the background. That's why I always say that pricing change is an evolution, not a revolution.\u201d &amp;nbsp; Maciej Kraus is a pricing guru, author, TED speaker, and frequent lecturer at Stanford University. We were thrilled to have him on to share his perspective on successfully executing a pricing transformation. Maciej explains that while it\u2019s a must for B2B companies to modernize pricing processes and the underlying technology that supports them, there\u2019s an art to pulling it off. &amp;nbsp; Hear his prescriptions to pricing excellence, and then register for Zilliant MindShare Europe to see Maciej on stage in Amsterdam in November.&amp;nbsp; &amp;nbsp; www.zilliant.com&amp;nbsp; &amp;nbsp; ","author_name":"B2B Reimagined","author_url":"https:\/\/zilliant.com\/podcasts","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/32637217\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/32637217"}