{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Marketing with Testimonials &amp; Romanticising Your Writing Life with Lyda McLallen","description":" Welcome back to Alchemy for Authors!  In this week\u2019s episode I interview marketing and PR specialist, and the owner of Talk Plus Tell, Lyda McLallen. Some topics we discuss include:  \u00b7&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Lyda\u2019s number one strategy for increasing book sales.  \u00b7&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Why saying \u201cBuy my book\u201d might be costing you sales.  \u00b7&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Lyda\u2019s advice for sourcing testimonials for your books.  \u00b7&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Why you don\u2019t need the label of \u201cbestselling author\u201d to be a bestselling author.  \u00b7&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; How to, and why you should, romanticise your writing life!  If you\u2019re looking at selling more books while enjoying the process, then this episode will share the practical steps and mindset shifts needed to do both.  Visit the Talk Plus Tell website here:  https:\/\/talkplustell.com\/  Grab your FREE copy of The Ultimate Author Checklist here:  https:\/\/talkplustell.com\/ultimate-author-checklist\/  Follow Lyda on Instagram here:  https:\/\/www.instagram.com\/talkplustell\/  Follow Lyda on Facebook here:  https:\/\/www.facebook.com\/talkplustell  If you enjoyed this episode please subscribe, rate and review. You can also support the show by buying me a coffee at&amp;nbsp;https:\/\/www.buymeacoffee.com\/jobuer. Your support helps me keep this podcast going and is greatly appreciated.  If you have a question you would like answered on the show, or a topic suggestion for a future episode, leave a voice message here:  https:\/\/www.speakpipe.com\/AlchemyForAuthors   Follow me on Instagram:&amp;nbsp;@alchemyforauthors&amp;nbsp;and&amp;nbsp;@jobuerauthor.   Join my Alchemy for Authors newsletter and download your FREE copy of&amp;nbsp;Manifestation for Authors&amp;nbsp;here.&amp;nbsp;   If you enjoy Gothic Suspense, you can join my reader\u2019s newsletter and download a FREE copy of my short story collection,&amp;nbsp;Between the Shadows,&amp;nbsp;here.&amp;nbsp;You can find all my books at  https:\/\/jobuer.com  or visit  https:\/\/Books2Read.com\/JoBuer  for links to your favourite store.  Visit my website for the full transcript of this episode:  https:\/\/jobuer.com\/alchemy-for-authors\/ ","author_name":"Alchemy for Authors","author_url":"https:\/\/jobuer.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/32528447\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/476e85\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/32528447"}