{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Cara Armstrong","description":"In this episode of the Expert Insight Interview, host John Golden engages with Cara Armstrong, a leader in business development and founder of Jarvie and Co. and She Dreamed She Did. Cara shares her three-step framework for optimizing B2B sales strategies: Refine, Attract, and Convert. She emphasizes understanding the ideal customer profile, creating brand resonance, and optimizing the sales process. Cara highlights the importance of a customer-centric approach and shares a case study illustrating her framework's effectiveness. The episode underscores the need for businesses to continuously adapt their strategies to meet evolving customer needs for sustainable growth. ","author_name":"Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership &amp; More.","author_url":"https:\/\/www.salespop.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/32367707\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/32367707"}